Weiden+Kennedy is killing it with their Oreo work lately. Watch Episode 1 of Oreo Separators, featuring copywriter/physicist, David Neeval. Favourite line:

"It was a big time commitment. I had to be apart from my dog and girlfriend for hours at at time. I also had to find a good place to get a sandwich in this part of the city. So there were some pretty big sacrifices."

Episode 2, if you’re so inclined.